ADIDAS
As FIFA World Cup and the traditional official sponsors, adidas in this summer's World Cup match, the "only" has 6 teams endorsement team, although most of them seeds: hosts Germany, France, Spain and Argentina, another two is the Japanese team for the first time and the Trinidad and Tobago. February 13, in Nike released New Jersey 8 national teams at the same time, adidas in Munich a new shoes "+ F50 Tunit" conference, was officially declared the World Cup overall business war began. Adidas has New Era Hats always had with the international Olympic committee, FIFA and the football association official partner of many traditional, in China, for example, adidas in recent years is taking a very active attack strategy, respectively with the Chinese Olympic committee, the 2008 Beijing Olympics, the Chinese football association and China's team, China PaiXie reach large sponsorship deal. As FIFA official sponsor, three bar will be the official World Cup website appear only sports goods trademarks. In addition, adidas in World Cup this year has the traditional "home advantage", because the football association is the host cooperation objects, like 1998 years of French in 2002, the Japanese, and the 2006 World Cup but also in the birthplace of adidas held in Germany. In maintaining the official organization and the traditional cooperation at the same time, adidas increase pay attention to star endorsement of the work. Now, England's David Beckham and jermain Defoe, Germany's Michael ballack, and France's zinedine zidane, vieira and cisse, Brazil's kaka, Spain raul, Argentina, etc are adidas javier saviola recruit enter an item in an account. After the kaka, adidas signed earlier this year and the tournament's shiny messi, to know that Brazil and Barcelona are Nike traditional sponsorship team. Adidas in recent years has changed in the past steady style, began MLB Jerseys to the initiative. Adidas CEO Herbert · HaiNa in streamline work, will manufacture factory transferred to China and eastern Europe, the group to realize its earnings growth, at the same time last year to $3.8 billion more historic (temporary price $3.1 billion) to buy with yao and other stars speak of reebok. As FIFA official partners, as football product market first, adidas hope to be able to the whole sports goods on the market, can impact of Nike boss status. Adidas last December has announced that the complete set before the 2006 World Cup derivative products sales task: 10 million football, 1.5 million shirt and 1 million double "PREDATOR" shoe. Now, football products sales accounted for about 20% of the total amount of business adidas, now they hope that through the 2006 World Cup effect, the turnover of the products will be football growth of 20% to 25%. Adidas CEO Herbert · HaiNa has announced for the in their football products in 2006 is projected sales goal: 1.1 billion dollars.